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British bookmakers take zero tolerance approach towards corona related marketing

Bored at home? Come and play. Extra bonus in the corona free online casino… were the slogans trying to make players switch from the land based gambling shops to online gambling. There are however no reports of any UK licensed sportsbook operator using this kind of technique.

Last week the UKGC released COVID-19 recommendations for operators about how to behave and relate during the coronavirus outbreak. The statement is rather an expectation and the most important part is the following:

“The social distancing measures that are being put in place will mean that more people will be at home and we would like to remind online operators that they must continue to act responsibly, especially in regards to individual customer affordability and increased social responsibility interactions.

As a reminder, we expect licensees to:

  • Assess individual affordability on an ongoing basis – customers may be experiencing disrupted income
  • Increase social responsibility interactions and intervene where customers are showing signs of gambling-related harm
  • Onboard new customers in a socially responsible way and not exploit the current situation for marketing purposes
  • Refresh the information they have on customers regularly
  • Review the levels which trigger interaction for AML and SR
  • Ensure that your gambling products have been tested by a test house before they are released to the market.”

Further reports say about zero tolerance for advertising partners of gambling operators taking advantage of the coronavirus crises.

The World’s economic depression is right around the corner and it is really tempting to make some extra money before Armageddon hits with the full power. While there are no sports events to bet on, gambling operators are trying to redirect the action to e-sports and online casino.

Last week the UKGC released COVID-19 recommendations for gambling operators about how to behave and relate during the coronavirus outbreak

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